Procedure value, not consult count
Rank channels by what was billed, so a channel producing few large procedures wins properly.
For Cosmetic Surgery
Which ads produced procedures, not consultations?
Match completed, paid procedures to the enquiries and ads that produced them — including the ones booked six months after the first consultation.
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Cosmetic Surgery workspace Q3 2026
Billed procedures traced to a channel
$361,800 67% of $540,000 paid
- Meta Ads $167,400 · 31%
- Google Ads $145,800 · 27%
- Email marketing $48,600 · 9%
- Direct / Unknown $178,200 · 33%
Direct / Unknown is shown, never shared out across the channels above.
Meta Ads · LeadQ3 2026 14 · (•••) •••-0134
Closed sale · Q3 2026 27$3,530
Matched · high confidence
The blind spot
What's actually happening
Consultations are easy to generate and most do not convert. A rhinoplasty and a filler appointment arrive through the same ad and differ by a factor of twenty in value.
What you get
Built for Cosmetic Surgery.
Long deliberation is normal
A consultation in March booked in September still traces to the ad that produced it.
Minimal data required
A contact detail, an amount and a date. No clinical or procedure detail needed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$540,000paid billed procedures
Attributed to a channel$361,80067% of revenue
Average deal$3,530per paid sale
Match rate73%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Meta Ads | 52 | $167,400 | 31% | |
| Google Ads | 38 | $145,800 | 27% | |
| Email marketing | 14 | $48,600 | 9% | |
| Direct / Unknown | 49 | $178,200 | 33% |
01
The consultation is not the conversion
Cosmetic surgery marketing is measured on consultation bookings because that is what the website produces. Most consultations do not proceed, conversion differs enormously by channel, and procedure values differ more.
Ranking by billed procedure separates the channel that fills a consultation diary from the channel that fills an operating list. They are frequently not the same, and the gap is widest for the highest-value procedures.
02
Deliberation outlives any attribution window
An elective surgical decision is discussed with a partner, saved for, and scheduled around work and recovery. Six months between first enquiry and surgery is ordinary.
Because matching is on the patient rather than a browser session, the September procedure is credited to the March ad. It also means a season that has already closed can be analysed properly, which is how you find out whether last year's campaign actually paid.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Cosmetic Surgery.
They say
Our patients research for months before booking.
We say
Which is exactly the case click attribution loses. There is no window here — a procedure matches the enquiry that produced it whenever it lands, provided both are in the data you upload.
They say
We cannot share clinical information.
We say
You should not. The match needs a contact detail, an amount and a date. No procedure codes, no notes, no images.
They say
A third of ours will be word of mouth.
We say
Then it belongs in Direct / Unknown rather than inflating a paid channel. In this segment referral is genuinely large and worth measuring on its own terms.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most plastic surgery and aesthetic surgical practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Cosmetic Surgery.
Anything else? Talk to us — a person answers, usually the same day.
Completed, paid procedures: a patient phone number or email, the amount, and the date. Nothing clinical.
Yes — include a procedure-type column and the report breaks down by it.
As long as your data covers. There is no attribution window, because there is no cookie involved.
We do not offer a BAA and should not be treated as a business associate. Keep clinical detail out of the export; the match does not need it.
No. Phone or email, an amount and a date is enough.
Yes, with a surgeon column, which also shows where marketing-sourced work is landing.
Yes. Nothing had to be installed at the time.
Procedure rows analysed in a calendar month. Consultation and enquiry rows do not count.
Nearby
Also worth reading.
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See how it worksStart today
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