Fees, not enquiries
Rank channels by fees earned so one signed matter outweighs fifty enquiries.
For Employment Law
Which channels produced fee-earning employment matters?
Match retained matters and fees to the enquiries and campaigns behind them, on both the claimant and employer side.
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Employment Law workspace FY2026
Fees traced to a channel
$261,000 58% of $450,000 paid
- Google Ads $153,000 · 34%
- LinkedIn Ads $76,500 · 17%
- Email marketing $31,500 · 7%
- Direct / Unknown $189,000 · 42%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$5,800
Matched · high confidence
The blind spot
What's actually happening
Employment work splits into two businesses with different economics. Aggregate enquiry counts hide which channel feeds the profitable one.
What you get
Built for Employment Law.
Matters resolve much later
A matter signed this year and resolved next still traces to the ad behind it.
Defensible in a partner meeting
Only exact matches count automatically; anything weaker is flagged rather than assumed.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$450,000paid fees
Attributed to a channel$261,00058% of revenue
Average deal$5,800per paid sale
Match rate70%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 31 | $153,000 | 34% | |
| LinkedIn Ads | 9 | $76,500 | 17% | |
| Email marketing | 5 | $31,500 | 7% | |
| Direct / Unknown | 32 | $189,000 | 42% |
01
Claimant and employer work should never be ranked together
Claimant matters arrive from search, often urgently, and are frequently contingent. Employer advisory work arrives through professional networks and bills hourly on retainer. Combining them into one lead count produces a ranking that describes neither.
A matter-type column splits the report, and the two rankings usually disagree — which is the finding, and the reason to run it.
02
Advisory retainers compound and are rarely credited
An employer who arrives for one dismissal question and stays on retainer for four years is worth many times a single claim, and no attribution tool credits the original campaign for year three.
Because the match is on the client rather than a session, later fees from the same client credit the channel that produced them whenever they land.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Employment Law.
They say
Our two sides of the practice are completely different.
We say
Which is why a matter-type column matters — the report splits and ranks each separately.
They say
Employer work comes through referral.
We say
Upload the referral list as a source file and it ranks alongside paid channels for the first time.
They say
Client confidentiality.
We say
A contact detail, a fee and a date. No matter details of any kind.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most employment and labour practices land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Employment Law.
Anything else? Talk to us — a person answers, usually the same day.
Retained matters: a client contact email or phone, the fee, and a date.
Yes, with a matter-type column.
Yes — later fees from the same client credit the channel that produced them.
Yes, if the lead export carries the contact details.
Encrypted, isolated per workspace, deletable, DPA available.
No.
Yes. Nothing had to be installed at the time.
Matter rows analysed in a calendar month. Enquiry rows do not count.
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