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Para Epicor

The first order was a trial. The account is what the trade show was for.

Export invoices from Epicor, upload the leads and quote requests behind them, and rank sources on the accounts they opened.

  • Sem chave de API
  • Nada para instalar no EpicorNada para instalar
  • Sem cartão de créditoSem cartão

CloseRev reads an Epicor export of invoices — the account's contact phone or email, the amount and the date — and matches it against the trade shows, enquiries, quote requests and campaigns that opened the account. For manufacturers and distributors a customer is an account that orders repeatedly and often grows, so the value of a source is what its accounts bought over a year or two, not the first order. Revenue with no traceable lead is reported as Direct / Unknown.

Verificado pela última vez na documentação do próprio Epicor em 25 de setembro de 2026.

A lacuna

Sales reports show orders and reps. Nothing shows which marketing opened the accounts that now carry the business.

O Epicor vê

O que foi vendido, para quem e por quanto.

nenhuma linha em comum
Sua conta de anúncios vê

O clique, a palavra-chave, a ligação e quanto cada um custou.

O arquivo

O que a exportação precisa ter.

Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.

  1. Obrigatória

    Account contact phone or email

    The buyer or purchasing contact on the account. Accounts often have several, and any of them should join.

  2. Obrigatória

    Invoice amount

    Invoiced sales per account.

  3. Obrigatória

    Invoice date and account opened date

    Both. The account's first invoice is the acquisition; everything after it is the account growing.

  4. Opcional

    Sales rep and territory

    Who handles the account. Needed to separate what the marketing did from what the rep did.

Passo a passo

Como tirar o arquivo do Epicor.

Escrito para quem está com o Epicor aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.

  1. Export invoices by account

    One row per invoice with an account contact detail, the amount and the date.

  2. Include every contact on the account

    The person who enquired is often not the person who orders. Any known contact should join the account.

  3. Export quote requests and leads

    Trade show scans, website enquiries, requests for quotation and distributor referrals, including the quotes that were lost.

  4. Take two years

    New accounts usually start small and grow, and a short window measures only the trial order.

  5. Upload both

    The join runs on the phone and the email, normalised, with first-year and later revenue reported apart.

O que você recebe

A página que o Epicor não consegue mostrar.

Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Indústria — não de uma conta do Epicor.

Atribuída a um canal$1,062,00059% de $1,800,000
Vendas com correspondência57 de 100só alta confiança
Ticket médio$18,000por venda paga
CanalParcelaVendasReceita
Google Ads24$396,000
Feiras19$468,000
E‑mail marketing14$198,000
Direto / Desconhecido43$738,000

Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.

O argumento

O que muda quando cada account e o anúncio ficam na mesma linha.

A new account starts small on purpose

Industrial buyers usually test a new supplier with a small order before moving more of their spend to it.

Ranked on the first order, every source looks modest and the differences between them are noise.

Summing each account's invoices over two years shows which sources opened accounts that grew into meaningful customers.

That is the ranking that should set next year's trade show and campaign budget, and it usually differs from a first-order ranking.

The report shows the median account beside the total, because one very large account can otherwise decide a source's result on its own.

Trade shows are measurable when the scans are kept

Trade shows are often the largest marketing line for a manufacturer or distributor, and among the least measured.

Badge scans and meeting notes carry the visitor's company, phone and email. Kept as a lead file, they match against the accounts that later ordered.

Over two years, the report shows what each show produced in account revenue against what it cost to attend.

Shows that produce a lot of conversations and few accounts become visible, as do smaller shows that quietly produce the best customers.

The scans are the part most often lost. They sit in a rep's inbox or a spreadsheet after the event and never reach a system, so the show's results can only be argued about. Keeping them as a file, with the show named on every row, is what turns a line in the events budget into something that can be ranked.

A lost quote still cost something

Much industrial business is quoted: a request for quotation arrives, engineering or estimating prices it, and the customer accepts or goes elsewhere.

Every quote costs time whether or not it is won, and sources differ in how many quotes they generate per order.

Including quote requests, lost ones as well, shows the win rate per source beside the revenue.

A source producing many requests from buyers gathering prices is expensive in estimating time, which no revenue-only report shows.

The report also shows the lag from quote to first order per source. In industries where a qualified supplier list is reviewed once a year, a quote that loses today can become an account at the next review, and a short window would count it as a loss for good.

Reps and marketing are confounded, and should be separated

In a business with field sales, the rep who manages an account shapes how much it grows, and reps are not assigned to accounts at random.

Without the rep in the file, a source whose accounts happened to go to the strongest reps looks better than it is.

Carrying the rep and territory through lets the report compare sources within the same rep's accounts, which removes most of the distortion.

It also shows the reverse: a strong source whose accounts are struggling under a particular territory, which is a sales-management finding rather than a marketing one.

Perguntas justas

“O Epicor já faz isso.” Não exatamente.

Eles dizem

“Epicor already reports sales by customer.”

Nós dizemos

It does. It has no record of the trade show, enquiry or campaign that opened the account.

Eles dizem

“Our business comes from reps, not marketing.”

Nós dizemos

Then the report will show it, and carrying the rep through keeps the two from being confused.

Eles dizem

“Two years is a long time.”

Nós dizemos

Industrial accounts take that long to show what they are worth. The first order is a trial.

Perguntas

Epicor, especificamente.

Outra dúvida? Pergunte e uma pessoa responde.

No. It reads a file you exported, so your ERP, orders and customer records stay where they are.

Epicor e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.

Comece hoje

Duas exportações, e você vai saber.

Nada para instalar no Epicor, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.