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Für Lawmatics

You can see every stage of intake and none of the money.

Export your leads from Lawmatics, match them against collected fees, and rank intake sources on what they actually produced.

Kein API-Schlüssel Nichts in Lawmatics zu installierenNichts zu installieren Keine Karte nötigOhne Karte

Lawmatics sits on the lead side in CloseRev, and it is one of the strongest lead files in this catalogue: it holds the enquiry, the source, the campaign and every stage the intake team moved it through. What it cannot see is the fee, because the money is billed somewhere else. Matching its leads against collected fees from the practice management system completes the picture. Fees with no traceable lead are reported as Direct / Unknown.

Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von Lawmatics geprüft.

Die Lücke

Consultations booked is the number everyone watches, and it is two steps away from anything the firm banks.

Lawmatics sieht

Was verkauft wurde, an wen und für wie viel.

keine gemeinsame Zeile
Ihr Anzeigenkonto sieht

Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.

Die Datei

Was im Export stehen muss.

Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.

  1. Erforderlich

    Lead phone or email

    Captured at enquiry. Intake software keeps this cleaner than almost any other system a firm runs.

  2. Erforderlich

    Source and campaign

    Where the enquiry came from, as recorded at capture rather than reconstructed later.

  3. Erforderlich

    Lead date and stage history

    When it arrived and how far it got. The stage it stopped at is the diagnostic half of this report.

  4. Optional

    Practice area

    Which area the enquiry was for. Fee economics differ enough that a blended ranking is rarely usable.

Schritt für Schritt

So holen Sie die Datei aus Lawmatics.

Geschrieben für alle, die Lawmatics im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.

  1. Export leads with source and stage

    One row per lead with a contact detail, the source, the date and the furthest stage reached.

  2. Export collected fees

    From the practice management or billing system: client contact detail, amount, date.

  3. Keep the leads that went nowhere

    They are most of the file and all of the cost. A report on signed clients alone cannot rank a source.

  4. Take a year or more

    Longer where the practice areas are slow. The window should fit the fee, not the funnel.

  5. Upload both

    The join runs on the phone and the email, normalised, with the stage reached carried through.

Was zurückkommt

Die Seite, die Lawmatics Ihnen nicht zeigen kann.

Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Anwaltskanzleien – nicht aus einem Lawmatics-Konto.

Einem Kanal zugeordnet$396,00066% von $600,000
Zugeordnete Verkäufe27 von 41nur hohe Konfidenz
Durchschn. Verkauf$14,600pro bezahltem Verkauf
KanalAnteilVerkäufeUmsatz
Google Ads18$312,000
Meta Ads6$54,000
E‑Mail-Marketing3$30,000
Direkt / Unbekannt14$204,000

Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.

Das Argument

Was sich ändert, wenn lead und Anzeige in einer Zeile stehen.

Being the lead file is the rarer and more valuable half

Most of this catalogue describes systems holding the money, and the persistent problem is that the lead side does not exist in any usable form.

A firm running intake properly already has it: every enquiry, its source, its campaign and its progress, recorded at the moment it arrived rather than remembered afterwards.

That makes the match unusually clean, and it means the work is mostly on the other side — getting collected fees out of the billing system in the same shape.

It also means the resulting report can be trusted at a finer grain than usual, down to campaign rather than merely channel.

Firms in this position are the ones for whom honest attribution is cheapest, and they are frequently the ones not doing it.

The stage a lead stopped at tells you which problem you have

An enquiry that never got a call back, one that booked a consultation and did not attend, and one that attended and did not sign are three different failures.

They have three different fixes — staffing, confirmation process, the consultation itself — and only one of them is a reason to change the marketing.

Because the stage history is in the file, the report can show where each source's leads stop, not merely how many produced fees.

The most common finding is that a source blamed for poor quality was producing leads nobody reached within a day.

Cutting that source would have removed the symptom and kept the cause, which is the outcome this report exists to prevent.

Consultations booked is a proxy that behaves badly

It is the metric intake teams are measured on because it is available immediately, and it is only loosely connected to fee revenue.

Sources that produce willing consultation-takers and few signed clients score well on it indefinitely, and nothing inside the funnel contradicts that.

Fees collected per lead, measured over a year, reorders the list and usually vindicates one source that the booking metric had buried.

Neither number is wrong; they measure different things, and only one of them is what the firm banks.

The report shows both side by side so the gap is visible rather than argued about.

Practice area splits the ranking into decisions

A firm handling several areas has different fee sizes, cycle lengths and conversion patterns in each, and a blended cost per client describes none of them.

A source producing mostly one area will be judged as though it produced the mix, which is how a good specialist channel gets cut.

Where the export carries the practice area, the report splits on it and each area gets its own ranking and its own window.

That is usually the difference between a report that confirms what everyone assumed and one that changes where the budget goes.

Berechtigte Fragen

„Lawmatics kann das doch schon.“ Nicht ganz.

Sie sagen

„Lawmatics already reports on our sources.“

Wir sagen

On leads and stages, which it sees. It has no view of the fee, because the money is billed in another system.

Sie sagen

„We measure consultations booked.“

Wir sagen

Which is available the same day and only loosely connected to what the firm banks. The report shows both.

Sie sagen

„Most leads go nowhere.“

Wir sagen

They do, and they are the cost of the source. Excluding them makes the noisiest channel look efficient.

Fragen

Lawmatics im Detail.

Noch etwas? Fragen Sie uns, und ein Mensch antwortet.

No. It reads an exported file, so your intake records, forms and automations stay where they are.

Lawmatics und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.

Heute starten

Zwei Exporte, und Sie wissen es.

Nichts in Lawmatics zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.