Sie sagen
„We like the marketplace bookings.“
Wir sagen
So you should — this does not stop them. It stops your advertising from being credited with them.
Für Vagaro
Some of these clients you paid for. Some the marketplace sent you.
Export your sales from Vagaro, upload the leads that produced them, and stop paying to acquire clients who were already coming.
Kein API-Schlüssel Nichts in Vagaro zu installierenNichts zu installieren Keine Karte nötigOhne Karte
CloseRev reads a Vagaro export of sales — the client's phone or email, the amount and the date — and matches it against the ads, calls and forms that produced the booking. Vagaro is unusual in this catalogue because it is also a consumer marketplace, so some bookings arrive through it without any marketing of yours; separating those from the ones you bought is the point. Sales with no traceable lead are reported as Direct / Unknown.
Zuletzt am 24. September 2026 anhand der eigenen Dokumentation von Vagaro geprüft.
Die Lücke
The marketplace, your ads and your own website all end at the same booking screen, and the report treats them as one thing.
Vagaro sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Client phone or email
On the client record. Both columns matter: marketplace bookings usually carry an email, phone bookings a number.
- Erforderlich
Sale total
Service and retail together, plus memberships and class packs if you sell them.
- Erforderlich
Sale date
When the money was taken. Packs and memberships are better attributed on the purchase date.
- Optional
Booking origin
Where Vagaro records how the booking arrived — marketplace, your own widget, the front desk. It is the single most useful optional column on this page.
Schritt für Schritt
So holen Sie die Datei aus Vagaro.
Geschrieben für alle, die Vagaro im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export sales with the client
One row per sale with a contact detail, the total and a date.
-
Keep the booking origin if you can get it
It answers the marketplace question directly and saves you inferring it from the lead file.
-
Export your lead sources
Paid social, local search, your own booking widget and any listing you pay for. Contact detail plus the source.
-
Sum by client
A client on a weekly class appears fifty times a year. Marketing decisions are made per client.
-
Upload both
The join runs on the phone and the email, normalised, with first and repeat purchases kept apart.
Was zurückkommt
Die Seite, die Vagaro Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Ästhetik & Dermatologie – nicht aus einem Vagaro-Konto.
Einem Kanal zugeordnet$165,60072% von $230,000
Zugeordnete Verkäufe201 von 280nur hohe Konfidenz
Durchschn. Verkauf$820pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Meta Ads | 96 | $78,200 | |
| Google Ads | 61 | $55,200 | |
| E‑Mail-Marketing | 44 | $32,200 | |
| Direkt / Unbekannt | 79 | $64,400 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn booking und Anzeige in einer Zeile stehen.
A marketplace booking is not a marketing win and it is usually counted as one
Vagaro's consumer app and search results send bookings to businesses on the platform. Those clients did not see your advert; they searched a directory and picked you.
That revenue is real and worth having. It is not evidence that your advertising works, and when it is pooled with everything else it quietly inflates whichever channel happens to be running.
Splitting marketplace arrivals out is the first thing this report does, and it is often the largest single correction in the file. The follow-on question — whether marketplace clients retain as well as the ones you bought — is the second.
Class packs and memberships put the money before the service
A ten-class pack or a monthly membership is bought once and consumed over weeks. Studios sell mostly this way, and it breaks a naive match on visit dates.
Attributed on each visit, one purchase decision is spread across ten dates and credits whatever was running on each. Attributed on purchase, it stays with the campaign that produced it.
The report sums by client and keeps the purchase date, so a pack is one decision with one value rather than ten small ones scattered across a quarter.
It also stops a renewal being read as an acquisition. A member on their fourth pack is a retained client, and a channel credited with them four times over a year looks four times better than it is.
First visit price tells you nothing in this category
Introductory offers are near-universal here: a first class free, a first facial at half price, an intro month. The first transaction therefore measures your discount and not your client.
Every channel looks similar at that point, because everybody arrives on the same offer. The differences appear in month two and month three, and they are large.
Take six months of sales and the channels separate on the only thing that matters, which is whether the client kept coming once they were paying full price.
Expect the ranking to move a long way. The channel that produced the most intro bookings is frequently not the channel that produced the most revenue, and in this category the gap between those two answers is often the entire marketing budget.
One export covers several revenue lines and they should not be blended
A Vagaro business often runs services, retail, classes and memberships from the same system, and the economics of each are different.
A channel producing class members and a channel producing one-off spa clients can show identical revenue and be worth quite different amounts, because one is recurring and the other is not.
Where the export carries a service category, the report splits on it. If it does not, the purchase pattern over six months usually reveals the same thing.
Berechtigte Fragen
„Vagaro kann das doch schon.“ Nicht ganz.
Sie sagen
„Everyone arrives on an intro offer.“
Wir sagen
Exactly, which is why the first transaction cannot rank channels and six months of them can.
Sie sagen
„Our clients pay by membership.“
Wir sagen
Then the purchase date is the decision date, and the report uses it rather than spreading one sale across every visit.
No. It reads a file you exported; your calendar, client records and payment vault are not reachable from here.
Sales with a client contact detail, the total and a date, plus a booking origin if the export offers one.
Yes — directly where the export carries a booking origin, and by absence from the lead file where it does not.
Six months at minimum, because the first visit is usually an introductory price.
Attributed on the purchase date, so one decision is not spread across ten visits.
The same: the sale is the decision, and recurring billing is reported as retention rather than as new revenue.
Yes, where you sell it. It is real margin and it varies by the kind of client a channel brings.
Yes, where the export carries one.
Direct / Unknown, which in this category is a genuine and useful number rather than a failure.
They are reported separately so the decision stays yours.
A contact detail, an amount and a date, plus a category or location if you include them. No notes, no photographs, no card data. Encrypted in transit and at rest and deleted with the import.
Revenue per acquired client by source, marketplace arrivals separated, first and repeat purchases apart, and everything unmatched kept visible.
Nach Branche
Branchen, die Vagaro nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- Ästhetik & DermatologieWelche Anzeigen haben Behandlungen gebracht, die bezahlt wurden?
- AbnehmklinikenWelche Kanäle haben Patienten gebracht, die geblieben sind?
- HaartransplantationWelche Kanäle haben Eingriffe gebracht, nicht nur Beratungen?
- DermatologieWelche Kanäle haben behandelte, zahlende Patienten gebracht?
- FilialhandelWelche Kanäle haben Umsatz in der Filiale und online gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Datei mit Abschlüssen Mangomint Salons and med spas Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Phorest Salon groups and spas Datei mit Abschlüssen Was exportieren Datei mit Abschlüssen Fresha Salons, spas and clinics Datei mit Abschlüssen Was exportieren
Alle 97 Systeme 
Vagaro und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in Vagaro zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.