Eles dizem
“We like the marketplace bookings.”
Nós dizemos
So you should — this does not stop them. It stops your advertising from being credited with them.
Para Vagaro
Some of these clients you paid for. Some the marketplace sent you.
Export your sales from Vagaro, upload the leads that produced them, and stop paying to acquire clients who were already coming.
Sem chave de API Nada para instalar no VagaroNada para instalar Sem cartão de créditoSem cartão
CloseRev reads a Vagaro export of sales — the client's phone or email, the amount and the date — and matches it against the ads, calls and forms that produced the booking. Vagaro is unusual in this catalogue because it is also a consumer marketplace, so some bookings arrive through it without any marketing of yours; separating those from the ones you bought is the point. Sales with no traceable lead are reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Vagaro em 24 de setembro de 2026.
A lacuna
The marketplace, your ads and your own website all end at the same booking screen, and the report treats them as one thing.
O Vagaro vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Client phone or email
On the client record. Both columns matter: marketplace bookings usually carry an email, phone bookings a number.
- Obrigatória
Sale total
Service and retail together, plus memberships and class packs if you sell them.
- Obrigatória
Sale date
When the money was taken. Packs and memberships are better attributed on the purchase date.
- Opcional
Booking origin
Where Vagaro records how the booking arrived — marketplace, your own widget, the front desk. It is the single most useful optional column on this page.
Passo a passo
Como tirar o arquivo do Vagaro.
Escrito para quem está com o Vagaro aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export sales with the client
One row per sale with a contact detail, the total and a date.
-
Keep the booking origin if you can get it
It answers the marketplace question directly and saves you inferring it from the lead file.
-
Export your lead sources
Paid social, local search, your own booking widget and any listing you pay for. Contact detail plus the source.
-
Sum by client
A client on a weekly class appears fifty times a year. Marketing decisions are made per client.
-
Upload both
The join runs on the phone and the email, normalised, with first and repeat purchases kept apart.
O que você recebe
A página que o Vagaro não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Clínicas de estética e dermatologia — não de uma conta do Vagaro.
Atribuída a um canal$165,60072% de $230,000
Vendas com correspondência201 de 280só alta confiança
Ticket médio$820por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Meta Ads | 96 | $78,200 | |
| Google Ads | 61 | $55,200 | |
| E‑mail marketing | 44 | $32,200 | |
| Direto / Desconhecido | 79 | $64,400 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada booking e o anúncio ficam na mesma linha.
A marketplace booking is not a marketing win and it is usually counted as one
Vagaro's consumer app and search results send bookings to businesses on the platform. Those clients did not see your advert; they searched a directory and picked you.
That revenue is real and worth having. It is not evidence that your advertising works, and when it is pooled with everything else it quietly inflates whichever channel happens to be running.
Splitting marketplace arrivals out is the first thing this report does, and it is often the largest single correction in the file. The follow-on question — whether marketplace clients retain as well as the ones you bought — is the second.
Class packs and memberships put the money before the service
A ten-class pack or a monthly membership is bought once and consumed over weeks. Studios sell mostly this way, and it breaks a naive match on visit dates.
Attributed on each visit, one purchase decision is spread across ten dates and credits whatever was running on each. Attributed on purchase, it stays with the campaign that produced it.
The report sums by client and keeps the purchase date, so a pack is one decision with one value rather than ten small ones scattered across a quarter.
It also stops a renewal being read as an acquisition. A member on their fourth pack is a retained client, and a channel credited with them four times over a year looks four times better than it is.
First visit price tells you nothing in this category
Introductory offers are near-universal here: a first class free, a first facial at half price, an intro month. The first transaction therefore measures your discount and not your client.
Every channel looks similar at that point, because everybody arrives on the same offer. The differences appear in month two and month three, and they are large.
Take six months of sales and the channels separate on the only thing that matters, which is whether the client kept coming once they were paying full price.
Expect the ranking to move a long way. The channel that produced the most intro bookings is frequently not the channel that produced the most revenue, and in this category the gap between those two answers is often the entire marketing budget.
One export covers several revenue lines and they should not be blended
A Vagaro business often runs services, retail, classes and memberships from the same system, and the economics of each are different.
A channel producing class members and a channel producing one-off spa clients can show identical revenue and be worth quite different amounts, because one is recurring and the other is not.
Where the export carries a service category, the report splits on it. If it does not, the purchase pattern over six months usually reveals the same thing.
Perguntas justas
“O Vagaro já faz isso.” Não exatamente.
Eles dizem
“Everyone arrives on an intro offer.”
Nós dizemos
Exactly, which is why the first transaction cannot rank channels and six months of them can.
Eles dizem
“Our clients pay by membership.”
Nós dizemos
Then the purchase date is the decision date, and the report uses it rather than spreading one sale across every visit.
No. It reads a file you exported; your calendar, client records and payment vault are not reachable from here.
Sales with a client contact detail, the total and a date, plus a booking origin if the export offers one.
Yes — directly where the export carries a booking origin, and by absence from the lead file where it does not.
Six months at minimum, because the first visit is usually an introductory price.
Attributed on the purchase date, so one decision is not spread across ten visits.
The same: the sale is the decision, and recurring billing is reported as retention rather than as new revenue.
Yes, where you sell it. It is real margin and it varies by the kind of client a channel brings.
Yes, where the export carries one.
Direct / Unknown, which in this category is a genuine and useful number rather than a failure.
They are reported separately so the decision stays yours.
A contact detail, an amount and a date, plus a category or location if you include them. No notes, no photographs, no card data. Encrypted in transit and at rest and deleted with the import.
Revenue per acquired client by source, marketplace arrivals separated, first and repeat purchases apart, and everything unmatched kept visible.
Por setor
Setores que usam o Vagaro.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Clínicas de estética e dermatologiaQuais anúncios geraram tratamentos que as pessoas pagaram?
- Clínicas de emagrecimentoQuais canais trouxeram pacientes que ficaram?
- Transplante capilarQuais canais geraram procedimentos, e não avaliações?
- DermatologiaQuais canais trouxeram pacientes tratados e pagantes?
- Varejo multilojaQuais canais geraram receita na loja física e online?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas Mangomint Salons and med spas Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas Phorest Salon groups and spas Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas Fresha Salons, spas and clinics Arquivo de vendas fechadas O que exportar
Todos os 97 sistemas 
Vagaro e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Vagaro, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.