Invoiced value, not calls
Rank channels by work actually invoiced rather than by phone calls received.
For Windows & Doors
Which channels produced installed jobs?
Match installed replacement jobs to the appointments, canvassing and ads that produced them.
No card required Nothing to install Cancel anytime
Windows & Doors workspace FY2026
Installed job value traced to a channel
$605,000 55% of $1,100,000 paid
- Google Ads $286,000 · 26%
- Meta Ads $253,000 · 23%
- Email marketing $66,000 · 6%
- Direct / Unknown $495,000 · 45%
Direct / Unknown is shown, never shared out across the channels above.
Google Ads · LeadFY2026 14 · (•••) •••-0134
Closed sale · FY2026 27$10,400
Matched · high confidence
The blind spot
What's actually happening
This trade runs on in-home appointments. Setting one is cheap and easy to measure; closing one is neither, and channels differ enormously on which they produce.
What you get
Built for Windows & Doors.
Quotes that close later
A quote given now and approved months later still traces to the ad that produced it.
Nothing to install
No tracking numbers to provision, no app for the crew. Two exports.
A worked example
The number you can take into a budget meeting.
Not impressions, not leads, not cost per click. Closed revenue, by the channel that produced it, for a period you choose — with the portion we could not trace shown rather than quietly shared out across your paid channels.
Total revenue$1,100,000paid installed job value
Attributed to a channel$605,00055% of revenue
Average deal$10,400per paid sale
Match rate70%of sales matched
| Channel | Sales | Revenue | Share | % |
|---|---|---|---|---|
| Google Ads | 29 | $286,000 | 26% | |
| Meta Ads | 26 | $253,000 | 23% | |
| Email marketing | 7 | $66,000 | 6% | |
| Direct / Unknown | 52 | $495,000 | 45% |
01
The appointment is the cost, not the result
An in-home appointment costs a salesperson half a day. A channel that sets appointments cheaply and closes them rarely is more expensive than one that sets fewer and closes more.
Ranking on installed jobs makes that comparison directly, and it usually reorders the channels relative to a cost-per-appointment view.
02
Canvassing and events are channels too
Home shows, canvassing and neighbourhood campaigns produce a real share of the work and are usually treated as unmeasurable.
Uploaded as a source file, each becomes a channel like any other, comparable on the same basis as paid media.
Why it matters
What changes when you can prove it.
You stop defending the budget and start growing it
"We generated 400 leads" invites an argument. "This channel closed $186,400 last quarter, here is the reconciliation" ends one. The teams that can show closed revenue by channel are the teams that get the next increase approved, because they are asking with evidence rather than with conviction.
You can cut the wrong channel without a fight
Killing spend is politically harder than adding it, because someone always owns the channel being cut. A number that reconciles to the sales export takes the argument out of the room — you are not overruling a colleague's judgement, you are reading the same ledger they are.
Your reporting survives the finance review
Platform-reported conversions do not reconcile to revenue, and eventually someone in finance notices. Reporting built from your own closed-sales export starts from the number finance already trusts, which is why it holds up when it is checked.
You answer in an afternoon, not a quarter
Because this reconciles exports rather than tracking visitors, it works on months that have already closed. You are not instrumenting now to learn something in ninety days — you can answer for last quarter today, which is usually when the question is being asked.
Honest answers
The pushback we hear from Windows & Doors.
They say
Our appointments are set by a call centre.
We say
Then the call centre's list is your source file, and the report shows which upstream channel produced appointments that closed.
They say
We do a lot of canvassing.
We say
Upload the canvassing list and it attributes like any other channel rather than disappearing into Direct / Unknown.
They say
Financing approval affects whether a job proceeds.
We say
Export installed jobs only and the report reflects what actually happened rather than what was signed.
Pricing
Flat monthly pricing. No per-call fees.
The number here is the number on the invoice — no per-call, per-minute or per-form fees. Most replacement window and door companies land on Growth — thirteen months of history to compare a month to the same month last year, and a PDF you can put in front of whoever holds the budget.
Mais popular
Growth
A business scaling ad spend
$199/mês
billed monthly
- 1 workspace · 2 seats
- 5,000 sales records / month
- 13-month history (year over year)
- Campaign drill-down and period comparison
- PDF + shareable read-only report
- Your logo on every report
- Priority support
Questions
Questions we get about Windows & Doors.
Anything else? Talk to us — a person answers, usually the same day.
Installed jobs: a homeowner contact email or phone, the job value, and the installation date.
Upload appointments as the source file and installed jobs as the sales file.
Yes — those lists are source files.
Yes, with a product column.
No.
Yes, with a territory column.
Yes. Nothing had to be installed at the time.
Installed job rows analysed in a calendar month. Appointment rows do not count.
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Stop guessing which ads pay off.
Upload two exports and see your real revenue by channel in minutes. Three days free, no card.