Sie sagen
„Thumbtack already shows my leads and hires.“
Wir sagen
It shows what happens on the platform. What the job was worth is on your invoice, which it never sees.
Für Thumbtack
Being in the shortlist is what you pay for. Being picked is what pays you.
Export your Thumbtack leads, match them against paid jobs, and find out which categories and which job sizes are worth being in.
Kein API-Schlüssel Nichts in Thumbtack zu installierenNichts zu installieren Keine Karte nötigOhne Karte
Thumbtack sits on the lead side in CloseRev: export the leads it sent you, each with the customer's contact details and the job they described, and match them against the invoices in your own system. Customers on a marketplace like this are usually weighing several pros at once, so the useful number is not how many leads arrived but how many ended in a paid job — and at what size. Revenue with no traceable lead is reported as Direct / Unknown.
Zuletzt am 25. September 2026 anhand der eigenen Dokumentation von Thumbtack geprüft.
Die Lücke
The leads come in at a steady rate. The jobs do not, and the two numbers have never been put side by side.
Thumbtack sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Customer phone or email
On each lead. Once the customer replies, the contact detail is what joins them to your own records.
- Erforderlich
Service category and job details
What they asked for. Job size varies enormously within one category, and it decides what a win is worth.
- Erforderlich
Lead date
When it arrived, which anchors the window.
- Optional
What the lead cost
Where you record it. It turns revenue per lead into cost per paid job.
Schritt für Schritt
So holen Sie die Datei aus Thumbtack.
Geschrieben für alle, die Thumbtack im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Export your leads
One row per lead with the customer's contact detail, the category and the date.
-
Export paid jobs
From your invoicing system: contact detail, amount, date.
-
Keep the leads that went quiet
A customer who never replied still cost the lead, and they are the part of the file that says most about fit.
-
Split by category before comparing
A pro who does both small repairs and large installs is really in two marketplaces with different economics.
-
Upload both
The join runs on the phone and the email, normalised, with job size carried through.
Was zurückkommt
Die Seite, die Thumbtack Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Handwerk & Haustechnik – nicht aus einem Thumbtack-Konto.
Einem Kanal zugeordnet$323,10068% von $475,200
Zugeordnete Verkäufe100 von 171nur hohe Konfidenz
Durchschn. Verkauf$2,820pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 54 | $218,600 | |
| Meta Ads | 29 | $66,500 | |
| E‑Mail-Marketing | 17 | $38,000 | |
| Direkt / Unbekannt | 71 | $152,100 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn lead und Anzeige in einer Zeile stehen.
A comparison marketplace sells a place in the shortlist
On a marketplace where the customer describes a job and then looks at several pros, what the pro buys is the chance to be considered.
Whether they are chosen depends on price, reviews, response time and how the profile reads — most of which the pro controls and none of which appears in a lead count.
So a rising lead count with a flat number of paid jobs is not the marketplace getting worse. It is the pro being shortlisted more often and chosen at the same rate.
Matching leads to invoices separates the two, and the win rate that falls out is the number worth working on.
It is also the number most likely to be improved without spending anything more on the marketplace.
Job size decides whether a category is worth being in
Within a single category, a job can be an hour or a week. A lead for each costs broadly the same thing to receive and produces completely different revenue.
Averaged together, the small jobs drag the value of the category down and the large ones make it look better than it is for most leads.
Carrying the invoice amount through lets the report show the distribution rather than the average: how many wins were small, how many were large, and which categories produced which.
Pros who run this often find one or two categories carry the channel and the rest cost more than they return, which is a settings change rather than a cancellation.
Price comparison attracts price comparison
Where customers see several quotes side by side, the ones most likely to reply are frequently the ones shopping hardest on price.
That is a reasonable market, and it is a different market from a customer who called one business because a neighbour recommended it.
Measured together in one report, they look like the same thing. Measured apart, the marketplace customer usually wins less often and spends less when they do.
Neither is wrong. Knowing which is which is what lets a pro decide how much of the diary to hand to each.
A quiet lead is information, not noise
Many leads go nowhere: the customer hired someone else, changed their mind, or never read the reply.
Dropped from the file, those leads make the channel look efficient; kept, they show how often the pro is being considered and passed over.
Where the pattern concentrates in particular categories or particular times of day, it points at the profile, the pricing or the response time rather than at the marketplace itself.
The report keeps them visible for exactly that reason, next to the leads that became jobs.
Berechtigte Fragen
„Thumbtack kann das doch schon.“ Nicht ganz.
Sie sagen
„Most of my leads never reply.“
Wir sagen
Then that is the most useful part of the file, because it shows where you are being passed over.
Sie sagen
„I do lots of different jobs.“
Wir sagen
Which is why the report splits by category — a pro in several categories is really in several marketplaces.
No. It reads a file you exported, so your profile, messages and account stay where they are.
Your leads with the customer's contact detail, category and date, plus paid jobs from your own invoicing system.
You paid for them, and they are the clearest signal of where you are being considered and not chosen.
Yes, and it is usually the most useful split. A pro in several categories is effectively in several different marketplaces.
More than anything else in the file. The report shows the spread of job values, not just the average.
Yes, on revenue per lead and cost per paid job, which every channel can be put on.
Long enough for the job to be booked and paid — days for small jobs, longer for larger ones.
If the contact detail matches, the job is matched to the lead. That is the point of joining on the customer rather than on the platform's own record.
Yes — paid jobs divided by leads, per category, which is the number most likely to improve without extra spend.
Any paid job with no matching lead from any source. Its size is stated rather than distributed.
A contact detail, a category and a date on one side; a contact detail, an amount and a date on the other. No messages, no reviews, no job descriptions beyond the category. Encrypted in transit and at rest and deleted with the import.
Revenue per lead and cost per paid job by category, the spread of job sizes, quiet leads kept visible, and everything unmatched reported.
Nach Branche
Branchen, die Thumbtack nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- Handwerk & HaustechnikWelche Anzeigen haben Aufträge gebracht – nicht nur Anrufe?
- Garten- und LandschaftsbauWelche Kanäle haben gebuchte, bezahlte Arbeit gebracht?
- MalerbetriebeWelche Kanäle haben angenommene Angebote gebracht?
- ElektroinstallateureWelche Kanäle haben gebuchte Elektroaufträge gebracht?
- SchädlingsbekämpfungWelche Kanäle haben Stammkunden gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Lead- und Anrufdatei Angi Home service pros Lead- und Anrufdatei Was exportieren Lead- und Anrufdatei Yelp Local businesses Lead- und Anrufdatei Was exportieren Datei mit Abschlüssen Jobber Garten- und Landschaftsbau, Reinigung, Schädlingsbekämpfung und kleine Handwerksbetriebe Datei mit Abschlüssen Was exportieren
Alle 119 Systeme 
Thumbtack und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in Thumbtack zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.