Ellos dicen
«Thumbtack already shows my leads and hires.»
Nosotros decimos
It shows what happens on the platform. What the job was worth is on your invoice, which it never sees.
Para Thumbtack
Being in the shortlist is what you pay for. Being picked is what pays you.
Export your Thumbtack leads, match them against paid jobs, and find out which categories and which job sizes are worth being in.
Sin clave de API Nada que instalar en ThumbtackNada que instalar Sin tarjeta de créditoSin tarjeta
Thumbtack sits on the lead side in CloseRev: export the leads it sent you, each with the customer's contact details and the job they described, and match them against the invoices in your own system. Customers on a marketplace like this are usually weighing several pros at once, so the useful number is not how many leads arrived but how many ended in a paid job — and at what size. Revenue with no traceable lead is reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Thumbtack el 25 de septiembre de 2026.
La brecha
The leads come in at a steady rate. The jobs do not, and the two numbers have never been put side by side.
Thumbtack ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Customer phone or email
On each lead. Once the customer replies, the contact detail is what joins them to your own records.
- Necesaria
Service category and job details
What they asked for. Job size varies enormously within one category, and it decides what a win is worth.
- Necesaria
Lead date
When it arrived, which anchors the window.
- Opcional
What the lead cost
Where you record it. It turns revenue per lead into cost per paid job.
Paso a paso
Cómo sacar el archivo de Thumbtack.
Escrito para quien tiene Thumbtack abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Export your leads
One row per lead with the customer's contact detail, the category and the date.
-
Export paid jobs
From your invoicing system: contact detail, amount, date.
-
Keep the leads that went quiet
A customer who never replied still cost the lead, and they are the part of the file that says most about fit.
-
Split by category before comparing
A pro who does both small repairs and large installs is really in two marketplaces with different economics.
-
Upload both
The join runs on the phone and the email, normalised, with job size carried through.
Lo que recibe
La página que Thumbtack no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Servicios para el hogar, no de una cuenta de Thumbtack.
Atribuidos a un canal$323,10068% de $475,200
Ventas coincidentes100 de 171solo alta confianza
Ticket medio$2,820por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Google Ads | 54 | $218,600 | |
| Meta Ads | 29 | $66,500 | |
| Email marketing | 17 | $38,000 | |
| Directo / Desconocido | 71 | $152,100 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada lead y el anuncio comparten una fila.
A comparison marketplace sells a place in the shortlist
On a marketplace where the customer describes a job and then looks at several pros, what the pro buys is the chance to be considered.
Whether they are chosen depends on price, reviews, response time and how the profile reads — most of which the pro controls and none of which appears in a lead count.
So a rising lead count with a flat number of paid jobs is not the marketplace getting worse. It is the pro being shortlisted more often and chosen at the same rate.
Matching leads to invoices separates the two, and the win rate that falls out is the number worth working on.
It is also the number most likely to be improved without spending anything more on the marketplace.
Job size decides whether a category is worth being in
Within a single category, a job can be an hour or a week. A lead for each costs broadly the same thing to receive and produces completely different revenue.
Averaged together, the small jobs drag the value of the category down and the large ones make it look better than it is for most leads.
Carrying the invoice amount through lets the report show the distribution rather than the average: how many wins were small, how many were large, and which categories produced which.
Pros who run this often find one or two categories carry the channel and the rest cost more than they return, which is a settings change rather than a cancellation.
Price comparison attracts price comparison
Where customers see several quotes side by side, the ones most likely to reply are frequently the ones shopping hardest on price.
That is a reasonable market, and it is a different market from a customer who called one business because a neighbour recommended it.
Measured together in one report, they look like the same thing. Measured apart, the marketplace customer usually wins less often and spends less when they do.
Neither is wrong. Knowing which is which is what lets a pro decide how much of the diary to hand to each.
A quiet lead is information, not noise
Many leads go nowhere: the customer hired someone else, changed their mind, or never read the reply.
Dropped from the file, those leads make the channel look efficient; kept, they show how often the pro is being considered and passed over.
Where the pattern concentrates in particular categories or particular times of day, it points at the profile, the pricing or the response time rather than at the marketplace itself.
The report keeps them visible for exactly that reason, next to the leads that became jobs.
Preguntas justas
«Thumbtack ya hace eso». No exactamente.
Ellos dicen
«Most of my leads never reply.»
Nosotros decimos
Then that is the most useful part of the file, because it shows where you are being passed over.
Ellos dicen
«I do lots of different jobs.»
Nosotros decimos
Which is why the report splits by category — a pro in several categories is really in several marketplaces.
No. It reads a file you exported, so your profile, messages and account stay where they are.
Your leads with the customer's contact detail, category and date, plus paid jobs from your own invoicing system.
You paid for them, and they are the clearest signal of where you are being considered and not chosen.
Yes, and it is usually the most useful split. A pro in several categories is effectively in several different marketplaces.
More than anything else in the file. The report shows the spread of job values, not just the average.
Yes, on revenue per lead and cost per paid job, which every channel can be put on.
Long enough for the job to be booked and paid — days for small jobs, longer for larger ones.
If the contact detail matches, the job is matched to the lead. That is the point of joining on the customer rather than on the platform's own record.
Yes — paid jobs divided by leads, per category, which is the number most likely to improve without extra spend.
Any paid job with no matching lead from any source. Its size is stated rather than distributed.
A contact detail, a category and a date on one side; a contact detail, an amount and a date on the other. No messages, no reviews, no job descriptions beyond the category. Encrypted in transit and at rest and deleted with the import.
Revenue per lead and cost per paid job by category, the spread of job sizes, quiet leads kept visible, and everything unmatched reported.
Por sector
Sectores que usan Thumbtack.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Servicios para el hogar¿Qué anuncios produjeron trabajos, y no solo llamadas?
- Paisajismo y cuidado del césped¿Qué canales generaron trabajo agendado y cobrado?
- Empresas de pintura¿Qué canales generaron presupuestos aceptados?
- Electricistas¿Qué canales generaron trabajos eléctricos agendados?
- Control de plagas¿Qué canales generaron clientes recurrentes?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de leads y llamadas Angi Home service pros Archivo de leads y llamadas Qué exportar Archivo de leads y llamadas Yelp Local businesses Archivo de leads y llamadas Qué exportar Archivo de ventas cerradas Jobber Empresas de jardinería, limpieza, control de plagas y pequeños oficios Archivo de ventas cerradas Qué exportar
Los 119 sistemas 
Thumbtack y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Thumbtack, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.