Eles dizem
“Thumbtack already shows my leads and hires.”
Nós dizemos
It shows what happens on the platform. What the job was worth is on your invoice, which it never sees.
Para Thumbtack
Being in the shortlist is what you pay for. Being picked is what pays you.
Export your Thumbtack leads, match them against paid jobs, and find out which categories and which job sizes are worth being in.
Sem chave de API Nada para instalar no ThumbtackNada para instalar Sem cartão de créditoSem cartão
Thumbtack sits on the lead side in CloseRev: export the leads it sent you, each with the customer's contact details and the job they described, and match them against the invoices in your own system. Customers on a marketplace like this are usually weighing several pros at once, so the useful number is not how many leads arrived but how many ended in a paid job — and at what size. Revenue with no traceable lead is reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Thumbtack em 25 de setembro de 2026.
A lacuna
The leads come in at a steady rate. The jobs do not, and the two numbers have never been put side by side.
O Thumbtack vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Customer phone or email
On each lead. Once the customer replies, the contact detail is what joins them to your own records.
- Obrigatória
Service category and job details
What they asked for. Job size varies enormously within one category, and it decides what a win is worth.
- Obrigatória
Lead date
When it arrived, which anchors the window.
- Opcional
What the lead cost
Where you record it. It turns revenue per lead into cost per paid job.
Passo a passo
Como tirar o arquivo do Thumbtack.
Escrito para quem está com o Thumbtack aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export your leads
One row per lead with the customer's contact detail, the category and the date.
-
Export paid jobs
From your invoicing system: contact detail, amount, date.
-
Keep the leads that went quiet
A customer who never replied still cost the lead, and they are the part of the file that says most about fit.
-
Split by category before comparing
A pro who does both small repairs and large installs is really in two marketplaces with different economics.
-
Upload both
The join runs on the phone and the email, normalised, with job size carried through.
O que você recebe
A página que o Thumbtack não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Serviços residenciais — não de uma conta do Thumbtack.
Atribuída a um canal$323,10068% de $475,200
Vendas com correspondência100 de 171só alta confiança
Ticket médio$2,820por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Google Ads | 54 | $218,600 | |
| Meta Ads | 29 | $66,500 | |
| E‑mail marketing | 17 | $38,000 | |
| Direto / Desconhecido | 71 | $152,100 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada lead e o anúncio ficam na mesma linha.
A comparison marketplace sells a place in the shortlist
On a marketplace where the customer describes a job and then looks at several pros, what the pro buys is the chance to be considered.
Whether they are chosen depends on price, reviews, response time and how the profile reads — most of which the pro controls and none of which appears in a lead count.
So a rising lead count with a flat number of paid jobs is not the marketplace getting worse. It is the pro being shortlisted more often and chosen at the same rate.
Matching leads to invoices separates the two, and the win rate that falls out is the number worth working on.
It is also the number most likely to be improved without spending anything more on the marketplace.
Job size decides whether a category is worth being in
Within a single category, a job can be an hour or a week. A lead for each costs broadly the same thing to receive and produces completely different revenue.
Averaged together, the small jobs drag the value of the category down and the large ones make it look better than it is for most leads.
Carrying the invoice amount through lets the report show the distribution rather than the average: how many wins were small, how many were large, and which categories produced which.
Pros who run this often find one or two categories carry the channel and the rest cost more than they return, which is a settings change rather than a cancellation.
Price comparison attracts price comparison
Where customers see several quotes side by side, the ones most likely to reply are frequently the ones shopping hardest on price.
That is a reasonable market, and it is a different market from a customer who called one business because a neighbour recommended it.
Measured together in one report, they look like the same thing. Measured apart, the marketplace customer usually wins less often and spends less when they do.
Neither is wrong. Knowing which is which is what lets a pro decide how much of the diary to hand to each.
A quiet lead is information, not noise
Many leads go nowhere: the customer hired someone else, changed their mind, or never read the reply.
Dropped from the file, those leads make the channel look efficient; kept, they show how often the pro is being considered and passed over.
Where the pattern concentrates in particular categories or particular times of day, it points at the profile, the pricing or the response time rather than at the marketplace itself.
The report keeps them visible for exactly that reason, next to the leads that became jobs.
Perguntas justas
“O Thumbtack já faz isso.” Não exatamente.
Eles dizem
“Most of my leads never reply.”
Nós dizemos
Then that is the most useful part of the file, because it shows where you are being passed over.
Eles dizem
“I do lots of different jobs.”
Nós dizemos
Which is why the report splits by category — a pro in several categories is really in several marketplaces.
No. It reads a file you exported, so your profile, messages and account stay where they are.
Your leads with the customer's contact detail, category and date, plus paid jobs from your own invoicing system.
You paid for them, and they are the clearest signal of where you are being considered and not chosen.
Yes, and it is usually the most useful split. A pro in several categories is effectively in several different marketplaces.
More than anything else in the file. The report shows the spread of job values, not just the average.
Yes, on revenue per lead and cost per paid job, which every channel can be put on.
Long enough for the job to be booked and paid — days for small jobs, longer for larger ones.
If the contact detail matches, the job is matched to the lead. That is the point of joining on the customer rather than on the platform's own record.
Yes — paid jobs divided by leads, per category, which is the number most likely to improve without extra spend.
Any paid job with no matching lead from any source. Its size is stated rather than distributed.
A contact detail, a category and a date on one side; a contact detail, an amount and a date on the other. No messages, no reviews, no job descriptions beyond the category. Encrypted in transit and at rest and deleted with the import.
Revenue per lead and cost per paid job by category, the spread of job sizes, quiet leads kept visible, and everything unmatched reported.
Por setor
Setores que usam o Thumbtack.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Serviços residenciaisQuais anúncios geraram serviços, e não só ligações?
- Paisagismo e jardinagemQuais canais geraram trabalho agendado e pago?
- Empresas de pinturaQuais canais geraram orçamentos aprovados?
- EletricistasQuais canais geraram serviços elétricos agendados?
- Controle de pragasQuais canais geraram clientes recorrentes?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de leads e ligações Angi Home service pros Arquivo de leads e ligações O que exportar Arquivo de leads e ligações Yelp Local businesses Arquivo de leads e ligações O que exportar Arquivo de vendas fechadas Jobber Paisagismo, limpeza, controle de pragas e pequenos serviços Arquivo de vendas fechadas O que exportar
Todos os 119 sistemas 
Thumbtack e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Thumbtack, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.