Sie sagen
„Yelp already reports leads.“
Wir sagen
It reports actions on the page. Whether they became customers is in your sales records, which it never sees.
Für Yelp
Three channels share one name, and only two of them leave a trace.
Capture Yelp calls and requests as leads, match them against closed sales, and separate what the ads added from what the listing would have brought anyway.
Kein API-Schlüssel Nichts in Yelp zu installierenNichts zu installieren Keine Karte nötigOhne Karte
Yelp sits on the lead side in CloseRev: the calls, messages and quote requests a business receives through its Yelp page carry a contact detail and a date, which makes them a lead file that can be matched against closed sales. A Yelp presence is really three things under one name — a free listing, paid advertising and a body of reviews — and only the first two produce leads anybody can trace. Revenue with no traceable lead is reported as Direct / Unknown.
Zuletzt am 25. September 2026 anhand der eigenen Dokumentation von Yelp geprüft.
Die Lücke
The dashboard shows page views and calls. The ledger shows sales. Nobody has put the two together.
Yelp sieht
Was verkauft wurde, an wen und für wie viel.
keine gemeinsame Zeile
Ihr Anzeigenkonto sieht
Der Klick, das Keyword, der Anruf und was jedes davon gekostet hat.
Die Datei
Was im Export stehen muss.
Drei Dinge tragen die Zuordnung: wer, wie viel und wann. Alles andere ist optional und ändert nur, wie sich der Bericht aufschlüsseln lässt.
- Erforderlich
Customer phone or email
From the call, message or quote request. A tracked number on the Yelp page is what makes calls identifiable at all.
- Erforderlich
Contact type
Call, message or request a quote. Each is a different level of intent and should rank separately.
- Erforderlich
Date
When the contact happened, which anchors the window.
- Optional
Paid or unpaid period
Whether advertising was running when the lead arrived. It is how the ads get separated from the listing.
Schritt für Schritt
So holen Sie die Datei aus Yelp.
Geschrieben für alle, die Yelp im Nachbar-Tab geöffnet haben. Berichtsnamen unterscheiden sich je nach Edition, deshalb sagt jeder Schritt, wonach Sie suchen.
-
Put a tracked number on the Yelp page
Calls are usually most of what a local listing produces, and without a distinct number they arrive indistinguishable from every other call.
-
Export messages and quote requests
Each carries a contact detail and a date, which is all a lead file needs.
-
Mark when ads were running
The listing produces leads whether or not you advertise. The ads are only worth what they add on top.
-
Export closed sales
From whatever invoices: contact detail, amount, date.
-
Upload both
The join runs on the phone and the email, normalised, with calls, messages and requests reported apart.
Was zurückkommt
Die Seite, die Yelp Ihnen nicht zeigen kann.
Umsatz nach Kanal, die Zahl der Verkäufe hinter jedem Wert und eine ehrliche Kategorie für alles, was niemand zuordnen konnte. Beispielzahlen aus dem durchgerechneten Beispiel der Seite Handwerk & Haustechnik – nicht aus einem Yelp-Konto.
Einem Kanal zugeordnet$323,10068% von $475,200
Zugeordnete Verkäufe100 von 171nur hohe Konfidenz
Durchschn. Verkauf$2,820pro bezahltem Verkauf
| Kanal | Anteil | Verkäufe | Umsatz |
|---|---|---|---|
| Google Ads | 54 | $218,600 | |
| Meta Ads | 29 | $66,500 | |
| E‑Mail-Marketing | 17 | $38,000 | |
| Direkt / Unbekannt | 71 | $152,100 |
Nicht zugeordnete Verkäufe bleiben unter Direkt / Unbekannt. Sie werden nie auf die bezahlten Kanäle verteilt, damit die Summe besser aussieht.
Das Argument
Was sich ändert, wenn lead und Anzeige in einer Zeile stehen.
The listing, the ads and the reviews are different channels
A business on Yelp has a free listing that people find by searching, advertising that places it higher or elsewhere, and reviews that shape whether anybody chooses it.
Reported as one thing, the listing's steady flow of enquiries gets credited to the ads, and the ads look far more productive than they are.
The honest question about the advertising is what it adds above what the listing already produced, and that needs periods with and without ads to compare.
Where the business has advertised continuously there is no baseline, and the report says so rather than inventing one.
Pausing ads for a few weeks in a quiet season is the cheapest experiment available, and the lead file makes its result readable.
Engagement on the page is interest, not a customer
A listing's reporting typically counts actions taken on the page — a call tapped, a direction requested, a website link followed.
Those are real signals that somebody was interested. They are not customers, and most of them never become one.
A tracked phone number turns one of those actions into a lead with a contact detail, and the ledger turns the lead into money or nothing.
That is the chain the report follows. Anything that cannot be followed to a contact detail stays as an engagement figure and is never presented as revenue.
Reviews move the channel and cannot be credited with a sale
Ratings change how many people pick a business from a list, and that effect is large and slow.
It cannot be attributed to a customer, because nobody in the sales file interacted with a review in a way anything recorded.
The defensible reading is to measure the Yelp channel accurately on revenue, month by month, and look at it beside the business's rating over the same period.
A report that assigns revenue to individual reviews is guessing, and the guess is invisible, which is worse than an honest gap.
Calls are usually most of it, and they are the part most often lost
People who find a local business on a phone mostly call it. Without a distinct number on the listing, those calls land on the main line beside every other call.
The result is a Yelp channel that looks small in any report and a Direct / Unknown bucket that looks large.
A tracked number fixes that from the day it is added, and it costs very little next to what the advertising costs.
Until it exists the report is honest about the gap: it ranks what it can trace and states the size of what it cannot, which is usually the most persuasive argument for adding the number.
Berechtigte Fragen
„Yelp kann das doch schon.“ Nicht ganz.
Sie sagen
„Our ads obviously work — calls go up when they run.“
Wir sagen
Then the with-and-without comparison will show it, in revenue rather than in calls.
Sie sagen
„Can you tell which reviews brought customers?“
Wir sagen
No, and nothing honestly can. The channel is measured on revenue and read beside the rating over time.
No. It reads files you exported and your own call records, so your listing and account stay where they are.
The lead side. Closed sales from your own system are the other half.
With a tracked number on the Yelp page. Without one, those calls are indistinguishable from every other call.
Yes, by comparing periods with and without advertising. Where ads have always run, there is no baseline and the report says so.
No. They are interest. A lead needs a contact detail that can be followed to a sale or to nothing.
Not to a customer, by anyone. The channel's revenue is read beside the rating over months.
No. They carry different intent and rank separately.
Days for urgent services, weeks for considered ones. Set it before you look.
Yes, and the overlap is shown rather than resolved in one channel's favour.
Any sale with no matching lead. Without a tracked number, that usually includes most Yelp calls.
A contact detail, a contact type and a date on one side; a contact detail, an amount and a date on the other. No messages, no reviews, no page activity. Encrypted in transit and at rest and deleted with the import.
Revenue per Yelp lead by contact type, with and without advertising where the file allows, and everything unmatched kept visible.
Nach Branche
Branchen, die Yelp nutzen.
Wie der Bericht aussieht, sobald der Export drin ist – für jede Branche eigens geschrieben.
- Handwerk & HaustechnikWelche Anzeigen haben Aufträge gebracht – nicht nur Anrufe?
- Kfz-WerkstättenWelche Kanäle haben bezahlte Werkstattaufträge gebracht?
- ZahnarztpraxenWelche Anzeigen füllten den Behandlungsstuhl?
- Ästhetik & DermatologieWelche Anzeigen haben Behandlungen gebracht, die bezahlt wurden?
- FilialhandelWelche Kanäle haben Umsatz in der Filiale und online gebracht?
Andere Systeme
Ebenfalls lesenswert.
Mehrere Systeme im Einsatz oder im Vergleich? Die Methode ist dieselbe, die Spalten sind es nicht.
Lead- und Anrufdatei Angi Home service pros Lead- und Anrufdatei Was exportieren Lead- und Anrufdatei Thumbtack Local service pros Lead- und Anrufdatei Was exportieren Eine der beiden Dateien Thryv Small local businesses Eine der beiden Dateien Was exportieren
Alle 119 Systeme 
Yelp und die anderen Produktnamen und Logos auf dieser Seite gehören ihren Inhabern und dienen nur dazu, die Software zu kennzeichnen, aus der eine Datei stammt. CloseRev ist mit ihnen nicht verbunden oder von ihnen empfohlen und verbindet sich mit keinem davon: CloseRev liest eine Datei, die Sie exportieren.
Heute starten
Zwei Exporte, und Sie wissen es.
Nichts in Yelp zu installieren, kein API-Schlüssel, und Sie müssen bisher nichts getrackt haben. Das Vorjahr funktioniert so gut wie dieser Monat.