Ellos dicen
«Yelp already reports leads.»
Nosotros decimos
It reports actions on the page. Whether they became customers is in your sales records, which it never sees.
Para Yelp
Three channels share one name, and only two of them leave a trace.
Capture Yelp calls and requests as leads, match them against closed sales, and separate what the ads added from what the listing would have brought anyway.
Sin clave de API Nada que instalar en YelpNada que instalar Sin tarjeta de créditoSin tarjeta
Yelp sits on the lead side in CloseRev: the calls, messages and quote requests a business receives through its Yelp page carry a contact detail and a date, which makes them a lead file that can be matched against closed sales. A Yelp presence is really three things under one name — a free listing, paid advertising and a body of reviews — and only the first two produce leads anybody can trace. Revenue with no traceable lead is reported as Direct / Unknown.
Comprobado por última vez con la documentación del propio Yelp el 25 de septiembre de 2026.
La brecha
The dashboard shows page views and calls. The ledger shows sales. Nobody has put the two together.
Yelp ve
Qué se vendió, a quién y por cuánto.
ninguna fila en común
Su cuenta publicitaria ve
El clic, la palabra clave, la llamada y cuánto costó cada uno.
El archivo
Qué debe contener la exportación.
Tres cosas sostienen la coincidencia: quién, cuánto y cuándo. Todo lo demás es opcional y solo cambia cómo se puede desglosar el informe.
- Necesaria
Customer phone or email
From the call, message or quote request. A tracked number on the Yelp page is what makes calls identifiable at all.
- Necesaria
Contact type
Call, message or request a quote. Each is a different level of intent and should rank separately.
- Necesaria
Date
When the contact happened, which anchors the window.
- Opcional
Paid or unpaid period
Whether advertising was running when the lead arrived. It is how the ads get separated from the listing.
Paso a paso
Cómo sacar el archivo de Yelp.
Escrito para quien tiene Yelp abierto en la pestaña de al lado. Los nombres de los informes varían según la edición, así que cada paso indica qué buscar.
-
Put a tracked number on the Yelp page
Calls are usually most of what a local listing produces, and without a distinct number they arrive indistinguishable from every other call.
-
Export messages and quote requests
Each carries a contact detail and a date, which is all a lead file needs.
-
Mark when ads were running
The listing produces leads whether or not you advertise. The ads are only worth what they add on top.
-
Export closed sales
From whatever invoices: contact detail, amount, date.
-
Upload both
The join runs on the phone and the email, normalised, with calls, messages and requests reported apart.
Lo que recibe
La página que Yelp no puede mostrarle.
Ingresos por canal, el número de ventas detrás de cada cifra y un grupo honesto para las que nadie pudo rastrear. Cifras de ejemplo, del caso práctico de la página Servicios para el hogar, no de una cuenta de Yelp.
Atribuidos a un canal$323,10068% de $475,200
Ventas coincidentes100 de 171solo alta confianza
Ticket medio$2,820por venta pagada
| Canal | Proporción | Ventas | Ingresos |
|---|---|---|---|
| Google Ads | 54 | $218,600 | |
| Meta Ads | 29 | $66,500 | |
| Email marketing | 17 | $38,000 | |
| Directo / Desconocido | 71 | $152,100 |
Las ventas sin coincidencia quedan en Directo / Desconocido. Nunca se reparten entre los canales pagados para que el total se vea mejor.
El argumento
Qué cambia cuando cada lead y el anuncio comparten una fila.
The listing, the ads and the reviews are different channels
A business on Yelp has a free listing that people find by searching, advertising that places it higher or elsewhere, and reviews that shape whether anybody chooses it.
Reported as one thing, the listing's steady flow of enquiries gets credited to the ads, and the ads look far more productive than they are.
The honest question about the advertising is what it adds above what the listing already produced, and that needs periods with and without ads to compare.
Where the business has advertised continuously there is no baseline, and the report says so rather than inventing one.
Pausing ads for a few weeks in a quiet season is the cheapest experiment available, and the lead file makes its result readable.
Engagement on the page is interest, not a customer
A listing's reporting typically counts actions taken on the page — a call tapped, a direction requested, a website link followed.
Those are real signals that somebody was interested. They are not customers, and most of them never become one.
A tracked phone number turns one of those actions into a lead with a contact detail, and the ledger turns the lead into money or nothing.
That is the chain the report follows. Anything that cannot be followed to a contact detail stays as an engagement figure and is never presented as revenue.
Reviews move the channel and cannot be credited with a sale
Ratings change how many people pick a business from a list, and that effect is large and slow.
It cannot be attributed to a customer, because nobody in the sales file interacted with a review in a way anything recorded.
The defensible reading is to measure the Yelp channel accurately on revenue, month by month, and look at it beside the business's rating over the same period.
A report that assigns revenue to individual reviews is guessing, and the guess is invisible, which is worse than an honest gap.
Calls are usually most of it, and they are the part most often lost
People who find a local business on a phone mostly call it. Without a distinct number on the listing, those calls land on the main line beside every other call.
The result is a Yelp channel that looks small in any report and a Direct / Unknown bucket that looks large.
A tracked number fixes that from the day it is added, and it costs very little next to what the advertising costs.
Until it exists the report is honest about the gap: it ranks what it can trace and states the size of what it cannot, which is usually the most persuasive argument for adding the number.
Preguntas justas
«Yelp ya hace eso». No exactamente.
Ellos dicen
«Our ads obviously work — calls go up when they run.»
Nosotros decimos
Then the with-and-without comparison will show it, in revenue rather than in calls.
Ellos dicen
«Can you tell which reviews brought customers?»
Nosotros decimos
No, and nothing honestly can. The channel is measured on revenue and read beside the rating over time.
No. It reads files you exported and your own call records, so your listing and account stay where they are.
The lead side. Closed sales from your own system are the other half.
With a tracked number on the Yelp page. Without one, those calls are indistinguishable from every other call.
Yes, by comparing periods with and without advertising. Where ads have always run, there is no baseline and the report says so.
No. They are interest. A lead needs a contact detail that can be followed to a sale or to nothing.
Not to a customer, by anyone. The channel's revenue is read beside the rating over months.
No. They carry different intent and rank separately.
Days for urgent services, weeks for considered ones. Set it before you look.
Yes, and the overlap is shown rather than resolved in one channel's favour.
Any sale with no matching lead. Without a tracked number, that usually includes most Yelp calls.
A contact detail, a contact type and a date on one side; a contact detail, an amount and a date on the other. No messages, no reviews, no page activity. Encrypted in transit and at rest and deleted with the import.
Revenue per Yelp lead by contact type, with and without advertising where the file allows, and everything unmatched kept visible.
Por sector
Sectores que usan Yelp.
Cómo se ve el informe una vez cargada la exportación, escrito para cada uno.
- Servicios para el hogar¿Qué anuncios produjeron trabajos, y no solo llamadas?
- Talleres mecánicos¿Qué canales generaron órdenes de reparación pagadas?
- Clínicas dentales¿Qué anuncios llenaron realmente el sillón?
- Medicina estética y dermatología¿Qué anuncios produjeron tratamientos que la gente pagó?
- Retail multisede¿Qué canales generaron ingresos en tienda y en línea?
Otros sistemas
También vale la pena leer.
¿Usa más de un sistema o está comparando? El método es el mismo; las columnas, no.
Archivo de leads y llamadas Angi Home service pros Archivo de leads y llamadas Qué exportar Archivo de leads y llamadas Thumbtack Local service pros Archivo de leads y llamadas Qué exportar Cualquiera de los dos Thryv Small local businesses Cualquiera de los dos Qué exportar
Los 119 sistemas 
Yelp y los demás nombres de productos y logotipos de esta página pertenecen a sus propietarios y se muestran para identificar el software del que procede un archivo. CloseRev no está afiliada a ellos ni cuenta con su respaldo, y no se conecta a ninguno: lee un archivo que usted exporta.
Empiece hoy
Dos exportaciones y lo sabrá.
Nada que instalar en Yelp, sin clave de API y sin necesidad de haber rastreado nada hasta ahora. El año pasado funciona igual de bien que este mes.