Eles dizem
“Yelp already reports leads.”
Nós dizemos
It reports actions on the page. Whether they became customers is in your sales records, which it never sees.
Para Yelp
Three channels share one name, and only two of them leave a trace.
Capture Yelp calls and requests as leads, match them against closed sales, and separate what the ads added from what the listing would have brought anyway.
Sem chave de API Nada para instalar no YelpNada para instalar Sem cartão de créditoSem cartão
Yelp sits on the lead side in CloseRev: the calls, messages and quote requests a business receives through its Yelp page carry a contact detail and a date, which makes them a lead file that can be matched against closed sales. A Yelp presence is really three things under one name — a free listing, paid advertising and a body of reviews — and only the first two produce leads anybody can trace. Revenue with no traceable lead is reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Yelp em 25 de setembro de 2026.
A lacuna
The dashboard shows page views and calls. The ledger shows sales. Nobody has put the two together.
O Yelp vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Customer phone or email
From the call, message or quote request. A tracked number on the Yelp page is what makes calls identifiable at all.
- Obrigatória
Contact type
Call, message or request a quote. Each is a different level of intent and should rank separately.
- Obrigatória
Date
When the contact happened, which anchors the window.
- Opcional
Paid or unpaid period
Whether advertising was running when the lead arrived. It is how the ads get separated from the listing.
Passo a passo
Como tirar o arquivo do Yelp.
Escrito para quem está com o Yelp aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Put a tracked number on the Yelp page
Calls are usually most of what a local listing produces, and without a distinct number they arrive indistinguishable from every other call.
-
Export messages and quote requests
Each carries a contact detail and a date, which is all a lead file needs.
-
Mark when ads were running
The listing produces leads whether or not you advertise. The ads are only worth what they add on top.
-
Export closed sales
From whatever invoices: contact detail, amount, date.
-
Upload both
The join runs on the phone and the email, normalised, with calls, messages and requests reported apart.
O que você recebe
A página que o Yelp não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Serviços residenciais — não de uma conta do Yelp.
Atribuída a um canal$323,10068% de $475,200
Vendas com correspondência100 de 171só alta confiança
Ticket médio$2,820por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Google Ads | 54 | $218,600 | |
| Meta Ads | 29 | $66,500 | |
| E‑mail marketing | 17 | $38,000 | |
| Direto / Desconhecido | 71 | $152,100 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada lead e o anúncio ficam na mesma linha.
The listing, the ads and the reviews are different channels
A business on Yelp has a free listing that people find by searching, advertising that places it higher or elsewhere, and reviews that shape whether anybody chooses it.
Reported as one thing, the listing's steady flow of enquiries gets credited to the ads, and the ads look far more productive than they are.
The honest question about the advertising is what it adds above what the listing already produced, and that needs periods with and without ads to compare.
Where the business has advertised continuously there is no baseline, and the report says so rather than inventing one.
Pausing ads for a few weeks in a quiet season is the cheapest experiment available, and the lead file makes its result readable.
Engagement on the page is interest, not a customer
A listing's reporting typically counts actions taken on the page — a call tapped, a direction requested, a website link followed.
Those are real signals that somebody was interested. They are not customers, and most of them never become one.
A tracked phone number turns one of those actions into a lead with a contact detail, and the ledger turns the lead into money or nothing.
That is the chain the report follows. Anything that cannot be followed to a contact detail stays as an engagement figure and is never presented as revenue.
Reviews move the channel and cannot be credited with a sale
Ratings change how many people pick a business from a list, and that effect is large and slow.
It cannot be attributed to a customer, because nobody in the sales file interacted with a review in a way anything recorded.
The defensible reading is to measure the Yelp channel accurately on revenue, month by month, and look at it beside the business's rating over the same period.
A report that assigns revenue to individual reviews is guessing, and the guess is invisible, which is worse than an honest gap.
Calls are usually most of it, and they are the part most often lost
People who find a local business on a phone mostly call it. Without a distinct number on the listing, those calls land on the main line beside every other call.
The result is a Yelp channel that looks small in any report and a Direct / Unknown bucket that looks large.
A tracked number fixes that from the day it is added, and it costs very little next to what the advertising costs.
Until it exists the report is honest about the gap: it ranks what it can trace and states the size of what it cannot, which is usually the most persuasive argument for adding the number.
Perguntas justas
“O Yelp já faz isso.” Não exatamente.
Eles dizem
“Our ads obviously work — calls go up when they run.”
Nós dizemos
Then the with-and-without comparison will show it, in revenue rather than in calls.
Eles dizem
“Can you tell which reviews brought customers?”
Nós dizemos
No, and nothing honestly can. The channel is measured on revenue and read beside the rating over time.
No. It reads files you exported and your own call records, so your listing and account stay where they are.
The lead side. Closed sales from your own system are the other half.
With a tracked number on the Yelp page. Without one, those calls are indistinguishable from every other call.
Yes, by comparing periods with and without advertising. Where ads have always run, there is no baseline and the report says so.
No. They are interest. A lead needs a contact detail that can be followed to a sale or to nothing.
Not to a customer, by anyone. The channel's revenue is read beside the rating over months.
No. They carry different intent and rank separately.
Days for urgent services, weeks for considered ones. Set it before you look.
Yes, and the overlap is shown rather than resolved in one channel's favour.
Any sale with no matching lead. Without a tracked number, that usually includes most Yelp calls.
A contact detail, a contact type and a date on one side; a contact detail, an amount and a date on the other. No messages, no reviews, no page activity. Encrypted in transit and at rest and deleted with the import.
Revenue per Yelp lead by contact type, with and without advertising where the file allows, and everything unmatched kept visible.
Por setor
Setores que usam o Yelp.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Serviços residenciaisQuais anúncios geraram serviços, e não só ligações?
- Oficinas mecânicasQuais canais geraram ordens de serviço pagas?
- DentistasQuais anúncios realmente encheram a cadeira?
- Clínicas de estética e dermatologiaQuais anúncios geraram tratamentos que as pessoas pagaram?
- Varejo multilojaQuais canais geraram receita na loja física e online?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de leads e ligações Angi Home service pros Arquivo de leads e ligações O que exportar Arquivo de leads e ligações Thumbtack Local service pros Arquivo de leads e ligações O que exportar Qualquer um dos arquivos Thryv Small local businesses Qualquer um dos arquivos O que exportar
Todos os 119 sistemas 
Yelp e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Yelp, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.