Eles dizem
“Smokeball already reports on billings.”
Nós dizemos
It does, and it has no record of the advert or referral that produced the client, because that predates the matter.
Para Smokeball
Some matters bill well and consume a fortnight nobody charged for.
Export billings from Smokeball, upload the leads behind them, and rank channels on work that was worth doing.
Sem chave de API Nada para instalar no SmokeballNada para instalar Sem cartão de créditoSem cartão
CloseRev reads a Smokeball export of billings or collections — the client's phone or email, the amount and the date — and matches it against the calls, forms and referrals that produced the enquiry. Smokeball's distinguishing feature is automatic time capture, which means a firm using it knows what a matter actually consumed as well as what it billed — and that combination makes a channel's real profitability measurable rather than assumed. Revenue with no traceable lead is reported as Direct / Unknown.
Verificado pela última vez na documentação do próprio Smokeball em 24 de setembro de 2026.
A lacuna
You know exactly how long every matter took. You have no idea which advert produced the ones that took too long.
O Smokeball vê
O que foi vendido, para quem e por quanto.
nenhuma linha em comum
Sua conta de anúncios vê
O clique, a palavra-chave, a ligação e quanto cada um custou.
O arquivo
O que a exportação precisa ter.
Três coisas sustentam a correspondência: quem, quanto e quando. O resto é opcional e só muda como o relatório pode ser detalhado.
- Obrigatória
Client phone or email
On the client record from intake. Whichever the intake form captured is the key.
- Obrigatória
Amount billed or collected
Collections where you have them; billings otherwise. Whichever you choose, use it on every row.
- Obrigatória
Billing date
When the work was billed. Keep the matter open date too, so the cycle is visible.
- Opcional
Recorded time
The captured hours on the matter. This is the column that turns a revenue ranking into a profitability one.
Passo a passo
Como tirar o arquivo do Smokeball.
Escrito para quem está com o Smokeball aberto na aba ao lado. Os nomes dos relatórios variam conforme a edição, então cada passo diz o que procurar.
-
Export billings by client
One row per billing with a client contact detail, the amount and the date.
-
Export the recorded time if you can
It is what makes this page different from every other legal page in the catalogue: revenue per hour by source rather than revenue by source.
-
Export your lead sources
Tracked numbers, the website form, directory listings, referral sources and any content that produces enquiries.
-
Take a year
Matters run for months, and a shorter file measures the retainer rather than the matter.
-
Upload
The join runs on the phone and the email, normalised, and declined enquiries stay in the file as the cost of the source that sent them.
O que você recebe
A página que o Smokeball não consegue mostrar.
Receita por canal, a quantidade de vendas por trás de cada número e uma categoria honesta para as que ninguém conseguiu rastrear. Números de exemplo, do caso prático da página Escritórios de advocacia — não de uma conta do Smokeball.
Atribuída a um canal$396,00066% de $600,000
Vendas com correspondência27 de 41só alta confiança
Ticket médio$14,600por venda paga
| Canal | Parcela | Vendas | Receita |
|---|---|---|---|
| Google Ads | 18 | $312,000 | |
| Meta Ads | 6 | $54,000 | |
| E‑mail marketing | 3 | $30,000 | |
| Direto / Desconhecido | 14 | $204,000 |
Vendas sem correspondência ficam em Direto / Desconhecido. Nunca são distribuídas entre os canais pagos para melhorar o total.
O argumento
O que muda quando cada matter e o anúncio ficam na mesma linha.
Automatic time capture makes profitability per channel measurable
Most firms can tell you what a matter billed. A firm capturing time automatically can also tell you what it consumed, without relying on anybody remembering to write it down.
Put a lead source beside that and the question changes from which channel produces revenue to which channel produces work worth doing.
The two rankings differ, sometimes sharply: a source producing high-value matters that each consume triple the hours can be the least profitable in the firm.
Nothing else in this catalogue can support that comparison reliably, because in most systems the time data is too incomplete to trust.
Where the recorded time is exported, the report gives revenue per recorded hour by source, which is as close to a profitability ranking as a marketing report gets.
Fixed-fee work rewards the channel that sends simple matters
A great deal of small-firm work is fixed fee — conveyancing, wills, straightforward applications — where the price is set and the effort is not.
On a revenue-only view every fixed-fee matter from every source looks identical, which conceals the entire question.
With recorded time, the sources separate immediately into the ones sending clean matters and the ones sending complicated clients at the same price.
That is usually the single most useful output for a firm doing volume fixed-fee work, and it is invisible in any platform report.
It also tells you where a price increase is justified, which is a commercial decision the marketing report can actually inform.
Enquiries the firm declined still cost the firm
Intake time is real: somebody takes the call, opens a file, assesses whether the firm can act, and frequently concludes it cannot.
A source producing a stream of enquiries outside the firm's practice areas has a genuine cost that never appears in a cost-per-client figure.
Keeping declined enquiries in the lead file makes that cost visible against the revenue the source did produce.
For a small firm where the person doing intake is also fee-earning, that cost is measured in billable hours rather than in admin time.
This is the reason a cheap lead source can be the most expensive thing a small firm buys.
Referrals are the largest channel and the least examined
Existing clients, other firms and local professionals produce most of the work in most small practices, and none of it arrives with an invoice attached.
That absence makes every paid channel look like a larger share of the firm than it is, and it hides the question of what actually causes referrals.
Recording the referral source at intake puts them into the same comparison on the same collected money.
The follow-on finding is usually the valuable one: which paid channels produce clients who go on to refer others, which makes those channels worth more than their own billings suggest.
Perguntas justas
“O Smokeball já faz isso.” Não exatamente.
Eles dizem
“Our fees are fixed, so revenue per source is enough.”
Nós dizemos
It is not, and fixed fees are exactly the case where it is not — the price is constant and the effort is not.
Eles dizem
“Most work is referral.”
Nós dizemos
Then the report will show that with a number, and the useful question becomes which paid channels produce clients who refer.
No. It reads an exported file, so your matters, documents and time entries stay where they are.
Billings or collections with a client contact detail, the amount and the date.
Revenue per recorded hour by source, which is a profitability ranking rather than a revenue one.
Because the price is the same from every source and the effort is not, so a revenue-only view conceals the whole question.
Yes. Intake costs a fee-earner's time, and a source producing unusable enquiries is expensive in the currency a small firm cannot spare.
A year, because matters run for months and a shorter file measures the retainer.
Collections where you have them. Whichever you choose, apply it to every row.
Yes, recorded at intake, and in small firms they usually dominate.
Yes, where the export carries one, and it is usually necessary for a general practice.
Any revenue with no traceable enquiry. Its size is stated rather than distributed.
A contact detail, an amount and a date, plus recorded hours and a practice area if you include them. No matter details, no documents, no time narratives. Encrypted in transit and at rest and deleted with the import.
Collected fees per source, revenue per recorded hour where time is included, and everything unmatched kept visible.
Por setor
Setores que usam o Smokeball.
Como fica o relatório depois que a exportação entra, escrito para cada um.
- Escritórios de advocaciaQuais anúncios geraram casos que vocês realmente fecharam?
- Direito de famíliaQuais canais trouxeram clientes que contrataram o escritório?
- Planejamento sucessórioQuais canais trouxeram clientes que contrataram o escritório?
- Direito imigratórioQuais canais trouxeram clientes de imigração que contrataram o escritório?
- Direito falimentarQuais canais geraram pedidos ajuizados?
Outros sistemas
Também vale a leitura.
Usa mais de um sistema ou está comparando? O método é o mesmo; as colunas, não.
Arquivo de vendas fechadas Actionstep Multi-practice law firms Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas MyCase Small and mid-sized law firms Arquivo de vendas fechadas O que exportar Arquivo de vendas fechadas Rocket Matter Law firms billing by the hour Arquivo de vendas fechadas O que exportar
Todos os 97 sistemas 
Smokeball e os demais nomes de produtos e logotipos desta página pertencem aos seus donos e aparecem para identificar o software de onde vem um arquivo. A CloseRev não é afiliada a eles nem endossada por eles, e não se conecta a nenhum: ela lê um arquivo que você exporta.
Comece hoje
Duas exportações, e você vai saber.
Nada para instalar no Smokeball, sem chave de API e sem precisar ter rastreado nada até agora. O ano passado funciona tão bem quanto este mês.